About Us

onTrack streamlines logistics and field operations with unified order management, live tracking, route optimization, and timely notifications. Built for reliability, visibility, and faster, data‑driven decisions.

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1060 1st Ave, New York, NY 10022, USA

Contact Us

1060 1st Ave, New York, NY 10022, USA
24 Feb
Maya Chen
Comments (03)
3 min Read

Inside the onTrack global control tower

Running a multimodal network takes more than a dashboard. Our team in Newark orchestrates ocean, air, road, and warehouse partners across time zones so freight keeps moving even when conditions shift. They balance automation with personal calls to make sure customers hear updates in their own words.

Each shift starts with a stand-up covering hot shipments, weather, and capacity constraints. From there, controllers work through shared playbooks that detail who to engage, how to log actions, and what success looks like for the shipper.

Our control tower specialists monitor every milestone the moment a booking is created. They escalate exceptions before a container misses cut-off, reroute line-hauls around weather events, and notify customers with the exact recovery plan. The process is disciplined, but the tone is always human and helpful because shippers deserve clarity when plans change.

"When teams share a single version of shipment truth, decision-making becomes faster, calmer, and far more accurate."

Maya Chen, Director of Control Tower Operations

Let our investment management team

  • Align forecasts from sales, supply chain, and carriers in one workspace to prevent duplicate shipments.

  • Automate milestone alerts to the exact teams who can take action, not the entire company distribution list.

  • Capture carrier scorecards weekly so procurement can negotiate improvements backed by data.

  • Standardize playbooks for port delays, customs holds, and weather events to shorten recovery time.

  • Share post-mortem insights with customers to turn disruptions into long-term trust.

The control tower view unites terminal operations, inland drayage, customs brokers, and final mile carriers so every party sees the same live status. Instead of chasing email threads, partners collaborate on one timeline and customers can follow the story inside the onTrack portal from booking to delivery.

(04) Comment
Priya Desai
25 january 2021

The unified dashboard helped our warehouse know a container was clearing customs six hours early, so the team re-sequenced labor and avoided overtime. That level of collaboration is why we continue to trust onTrack for our North American distribution.

Priya Desai
25 january 2021

We love how your customer success team proactively suggested alternate routings during the L.A. port strike. Our production lines stayed fed because onTrack already had vessels reserved out of Oakland.

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Jordan Blake
Blogger/Photographer

Maya leads our global control tower program and writes weekly about keeping freight networks resilient. Expect practical playbooks, not theory.

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